Hello, I'm Dayna 👋🏻

I love untangling messy, intricate problems into simple, meaningful, and delightful experiences — the kind that spark those "aha!" moments.
I'm currently designing at Ninja Van, Singapore.
Ninja Van • 2025

Empowering Ninja Van partners operate efficiently

Led design and research that enabled projected monthly savings of 200,000 SGD.

Scope
End-to-end design execution, design strategy, field research, prototyping, usability testing, cross-functional collaboration

Ninja Van • 2024

Enabling smoother operations for our partners

Revamped Ninja Point to boost average scan speed by 43% and increase partner satisfaction by 18% across ~400 retail locations in Singapore.

Scope
End-to-end design execution, prototyping, concept testing, usability testing, cross-functional collaboration

Ninja Van • 2022

Building the foundation: How content practice took shape in Ninja Van

Established content practice across 6 products and improved localisation workflow, resulting in a more streamlined handover between designers and developers.

Scope
UX writing, content guidelines, localisation ops

Ministry of Education • 2019

Empowering users to make an informed decision and self-serve effortlessly

Redesigned the MOE website, resulting in a 15–30% drop in user enquiries and an improved self-serve experience.

Scope
End-to-end design execution, user research, design strategy, information architecture, prototyping, usability testing, cross-functional collaboration

Workplace Safety and Health Council • 2018

Helping organisations promote good workplace safety and health practices

Easily find and share information within their organisation to stay compliant with WSH standards and build buy-in for WSH practices.

Scope
User research, synthesis workshop, information architecture, prototyping

Ninja Van • 2023

Improving pickup reliability by bringing predictability to e-commerce sellers (WIP)