We ran a backend analysis on the
MOE FAQ site of the top queries received via the MOE Customer Service Centre (CSC). We discovered that
enquiries on registration process and outcome have increased every year since 2016. We also discovered that the
top topics that parents come to the website to learn about are:
We conducted 7 user interviews with parents to get more insights. A user empathy map was created to visualise user behaviour and attitude which helped us align on a deep understanding of the end users.